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Coaching in the Workplace
Swift Resolve Coaching
Staying True to oneself…  at the workplace
THE OBSERVER UK NEWS – October 2004
“If you want to get ahead get a hat, so goes the age old advice to ambitious
employees keen to climb the corporate ladder. Today's urban warriors,
however, ensure they stay at the front of the snapping pack by hiring a life
coach.”

NEW BUSINESS – August 2004
“Coaching is not just being used by large organisations – many small
businesses are using coaches for developing their senior managers or
owners.”

WASHINGTON POST – June 2003
Coaching is forward-moving and action-oriented.  We don’t care how you got
to where you are.  We’re not here to get you over it or deal with it better.  We
ask, ‘What do you want to do with your life?’  We help you recognize what’s
holding you back, and then move you forward.”   
The coaching relationship, functions as a collaborative business
arrangement.  Coaching is two persons coming together to co-create… one
has expertise in change; the other has expertise in their life.”

PC WEEK – December 1999
"For years there have been career coaches and executive coaches.  Now
there's a new category, called "life coach." The life coach combines
personal, professional and career coaching and, it seems, is filling a need
that is not quite being addressed by any other source." "There are several
reasons why a life coach ... makes sense. First, a life coach can go into
topics such as marriage, nutrition and exercise that co-workers, bosses and
even HR are loath to broach unless there's a crisis. Second, men and
women today are trying to balance family obligations with a successful
career path. Third, employees may not open up to a manager, for fear that
the manager will see them as unable to deal with problems. Fourth, a life
coach can be objective about job opportunities both inside and outside the
company."

FAST COMPANY – October 1996
"World-class athletes know it. So do operal divas. Winners in nearly every
profession know that without the right coach, they won't perform at their
peak. And now a select number of business people know it, too..."

NEWSWEEK – February 1996
"Part consultant, part motivational speaker, part therapist and part rent-a-
friend, coaches work with managers, entrepreneurs and just plain folks,
helping them define and achieve their goals--career, personal or, most
often, both."
Voice of the Media - Coaching in the Workplace
Business